Bringing St. Tropez to NYC: Chanel Pop-Up Shop at Jeffrey

If you couldn’t make it to the south of France for the debut of Chanel’s Resort 2011 collection, you’re in luck. The iconic Parisian brand is bringing St. Tropez to Manhattan’s Meatpacking District with a temporary boutique at shopping hot spot Jeffrey New York. Recreating the Café Sénéquier where the brand held its cruise runway show last May, the Chanel pop-up has transformed the store into an authentic imitation of the red-roofed resort town.

With this small taste of life in the European seaside village, shoppers will be transported onto the chic Tropezien beaches that were known in the 1920s for attracting famous personalities from the fashion world including Coco Chanel herself.

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