When Naming Peels, Taavo Somer Did Not Consider the Internet

Peels, that new Freemans spin-off on the Bowery, is a beautiful, bi-level space. Every detail – from the menu font to the artful manner in which the waiters fold your bill – is designed to heighten your experience. If you’ve been here or to Freemans, then you know: aesthetics first, food second. It seems, however, that Taavo Somer and crew might have a small problem on their hands, just slightly out of their jurisdiction, that they might want to look into.

On Sunday night, we decided to check out Somer’s Southern-inspired diner, so we did a search for it on Google Maps. The result was a near-total appetite killer, the very last image you want in your head before going to eat dinner:


Somer might want to get that checked out. It’s also the first thing that pops up on Google search, now that you mention it. But if you’re looking for Peels, don’t image search it, unless gagging is your thing. We understand the connection between the word ‘peels’ and the word ‘anal warts’ – but if you’re a restaurateur of Somer’s stature and reputation, don’t you think this might be something you oughta resolve? We’re just saying.

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