Straight Up: Sean MacPherson

pf_main_seanmcph.jpg Sean MacPherson and Sonic Youth’s Thurston Moore must use the same beauty treatment. Both have the gangly strides and the “dude” demeanor of a Valley teenager, and the energy of a golden retriever. “It’s taxidermy,” says MacPherson, who we caught up with while he galloped on a treadmill in Manhattan. “I’m pickled in alcohol.”

The bi-coastal MacPherson, 42, fresh off the success of the West Village’s Waverly Inn—which he co-owns with longtime business partner Eric Goode—recently opened Bar Lubitsch in Hollywood, a Russian-themed vodka emporium. The Mao-red space has already become the hot ticket for a subtly-chic tribe of Angelenos who aren’t looking for a trendy, micro-mini-wearing set, but are looking for a sophisticated outpost to chill in (with 200 vodkas behind the bar). No surprise that his partner, Jared Meisler, managed cool-and-collected Bar Marmont when MacPherson owned that hot property too. In Los Angeles, MacPherson still presides over the enduring Swingers, the Mexican cantina El Carmen, and the accommodating Jones. In New York, he co-owns The Park, the Maritime Hotel, and together with Goode, he’s just opened two new boutique hotels, the posh former brothel Lafayette House (where Ross Bleckner and Julian Schnabel have been doing time), as well as the antiques-crammed, architectural salvage outpost that is the 135-room Bowery Hotel.

Growing up “between Malibu and Mexico,” MacPherson may have picked up a little of both place’s laissez-faire vibes. “I’ve worked my whole life,” he says, “but I’ve never had a job.”

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