Jamie Oliver was one of the recipients of this year’s TED (Technology, Entertainment, Design) prizes, which grant $100,000 to individuals who would like to pursue projects devoted to “ideas worth spreading.” Mr. Oliver has been a passionate advocate for overhauling the modern industrial food system, having produced numerous television specials and programs in Britain dedicated to combating obesity by teaching better food habits. His grant will go towards the launch of his American anti-obesity campaign. Mr. Oliver’s TED talk just hit the web and, if you’re interested in obesity or food culture, it’s a must see. Check it out after the break.
The talk is a bit long, but it’s worth hearing in its entirety. Mr. Oliver plans on launching a new television program titled Jamie Oliver’s Food Revolution on March 26th on ABC.