Ever since Pinkberry kicked off New York’s frozen yogurt craze several years ago, it seems like a new dispenser of that frosty goodness pops up on a random city block every other weekend. So how, then, can yet another frozen yogurt shop distinguish itself from its legions of competitors? Well for starters, it can look damn cool. Flavaboom, a new, futuristic yogurt hub on 6th Ave. near Union Square, follows that exact playbook, thanks to Richard Shemtov, the founder of contemporary design firm Dune.
For Flavaboom, which dishes out ten flavors of non-fat fro-yo and 40 toppings to choose from, Shemtov opted for a space-age lab look, all sleek white curves, gleaming LED lights, and bursts of color splashed throughout. “I envisioned a clean, bright, well lit space much like a laboratory. So that customers would enjoy the environment while concocting their custom creations,” says Shemtov, who’s especially proud of this creation. “It’s beyond just design on so many levels. High lacquer walls, sleek lines, and fresh color palate are the perfect complement to the yummy yogurt selections. Our futuristic LED wall is like nothing you have ever seen and our furniture sets the bar for contemporary furniture design around the globe.”
And Flavaboom is more than your typical stop-and-go destination. Shemtov hopes the design is welcoming and attractive enough to convince you to stay awhile. “In addition to fro-yo, we have an organic espresso bar and healthy organic baked goods,” says Shemtov. We also took into consideration the entire frozen yogurt experience, so we wanted to give people a fresh, contemporary setting to not only create their treats but to also enjoy them by offering a lounge like environment. We custom designed comfortable and stylish seating where patrons can relax and enjoy their fro-yo and the music.” Check out photos of the neat-o space, below.