EMM Group’s The General Launches New Bakery Today

The General, EMM Group’s latest Asian restaurant on Bowery, gets even newer with today’s opening of its bakery. And while this is a charming update on the sweets front, the announcement becomes positively electrifying with the introduction of two menu items: World, meet The Cereal-Inspired Donut & The Breakfast Pretzel Bomb.

Crafted by pastry chef Thiago Silva – the chef behind every EMM restaurants’ desserts – the cereal-inspired donuts ($3) come in six combos, three of which include: Fruity Pebbles with Cereal Milk, Coffee with Espresso Cream, and Coco Puffs with Coco Cream. The breakfast pretzel bomb ($4-$5) – a good dose of protein, dairy, and salt – is filled with egg & cheese, with a choice of ham or bacon.

Stumptown Hair Bender coffee is also being served, as is fresh orange & grapefruit juice.

It’s also open seven days a week, from 6am-2pm.

Free Wi-Fi is available.

I know; it just keeps getting better. Life is sweet.

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[Photo: NYT]

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