David Chang’s Delish New Chicken Sandwich Chain Is called Fuku…as in: “Fuku”, Chick-Fil-A

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Photo by Gabrielle Stabile 

Momofuku founder David Chang is set to reveal “Fuku” to the world, a hopeful fast food endeavor with high quality ingredients and affordable prices. 

Catering to “normavores” (people who want to eat normal food), the restaurant’s signature dish will be the spicy fried chicken sandwich, a far cry from the more exotic dishes Chang has helmed in the past. Though it’s not organic cold-pressed juice, the sandwiches still seem healthier than typical fast-food fair considering the chicken is not pink slime, but sustainably-raised from a small network of farms. With a focus on takeout and eventually delivery, Fuku seems poised to become a big contender on the national fast food scene.

While Chang hasn’t gone on the record as saying anything openly hostile towards Chick-Fil-A, “Fuku” is a clear competitor that’s sure to attract people hungry for higher quality food at cheap prices without the not-so-subtle homophobia attached.

Of course, no one seems to be talking about the fact that slicing the name Momofuku to “Fuku” could clearly be mispronounced as “fuck you”, especially to folks in Middle America. Do you think that will stand in its way from becoming a robust fast-food brand?