W Hotels Have New Concierge Robots & DJs

People are really taking advantage of their hotel concierges these days. Take the W Hotel. Not only does their concierge team suggest the best places to eat, drink, and shop in the area, and order up room service at the drop of a hat, but they are also personal DJs who help you plan your itinerary with tips on local happenings—and they Tweet for their guests. That’s because in addition to old-school human concierges, W Hotels now have robots—otherwise known as iPhone apps.

W Hotels recently released the W Hotels Worldwide app, a free application that provides information like photos, maps, booking capabilities, and mini travel guides surrounding each of the Starwood brand’s hotels. The apps also ups the ante by providing users with unique music content, curated by Michaelangelo L’Aqua, W Hotel’s music director. Through a collaboration with Coca Cola’s energy drink Burn, emerging DJs will be showcased via the ‘W Hotels and burn DJ Lab.’ There will be an offline component, too, a global tour featuring these DJs, which will also be streamed via the app.

You might be wondering what this has to do with your hotel stay—especially if you have no desire to listen to music (to which we ask: what’s wrong with you?). The app gives you access to room service at just a swipe of a screen, saving you from calling the front desk, or figuring out what extension to dial for towels versus tuna tar tar. Even if you aren’t staying in the hotel, you can order anything from their store and send it anywhere in the world.

TripAdvisor released the results of a US survey that said 60 percent of Americans have downloaded travel apps, and a further 38 percent have used them to plan a trip. To which we say: Download the BlackBook travel guides here! After you figure out what nabe you want to stay in, download the W Hotel app here.

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