The Swish New W Aspen Hotel Will be ‘the’ Cognoscenti Magnet this Ski Season



With the news earlier this year that Greenland ha lost 11 billion tons from its disappearing ice sheet, it’s time to just accept that things are not going to be getting any cooler. And yes, that probably means shorter ski seasons.

The only reasonable answer, surely, is it make those ski seasons as fabulous as they can be imagined to be. Thankfully, W Hotels are on the case – specifically in the form of the (pun-intended) swish new W Aspen, which opened its doors this August at the end of Durant Street, which was once home to the city’s infamous Red Light District. The hotel actually sits slope-side of the 11,000-foot-plus-high Aspen Mountain, which means coveted ski-in/ski-out access.

The hotel itself – the brand’s second W Mountain Escape, after the W Verbier – is an absolute looker, with its chalet-chic exterior, wildly patterned carpets and bold color schemes set against light, warm woods in the public areas.



Specifically The Living Room, the W’s social heart, is replete with clever design references to Aspen’s silver boom history (lighting fixtures are inspired by miners’ headlamps). For après-ski indulgences, there’s an outdoor fire pit, and a dramatically suspended DJ booth in The Living Room adds sonic fuel to keep the party going long into the night.

Back upstairs, the 104 guest rooms, suites and residences nod to bohemian Aspen, with cozy Alpine touches like rustic finishes and a fireplace inspired W Mixbar. And a first for W, some rooms are tiered, opening up more living space.

The hotel also boasts the 39° restaurant, a WET Deck rooftop bar with heated pool, and a 24-hour fitness room. And should you not be ready to come down from holiday partying, the Aspen Snowmass Wintersköl festival takes over the area from January 9 – 12, with fireworks, snow sculptures and a canine winter fashion show.


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