Flash Factory Theater – reclaimed chopped wood church crosses form the ceiling arches, a 20ft x 15ft genuine 1920’s era stained glass piece hangs behind the DJ booth
Provocateur owners Mike Satsky and Brian Gefter have announced plans to open their latest joint-venture, Flash Factory. The new, 10,000 square foot, dance den, which is slated to open this fall at 229 West 28th Street in Chelsea, was once home to clandestine parties under the name, Shadow.
“This is going to be a ticketed club for music people,” a spokesperson for the duo claimed. “Not a VIP room.”
Generally catering to a bottle-service and models (or at least aspiring ones) crowd, Satsky attracted venerable DJ talents to his tony nightspot Provocateur, located on the ground floor of Meatpacking’s Gansevoort Hotel. Loco Dice, Eric Prydz and Sven Vath held court over the years and a similar, if not more dynamic, roster of talent has been promised at Flash Factory.
The club, now two years or more in the making, aims to be a hybrid: part contemporary night entertainment, part retro music hall; catering to a coterie of dedicated electronic dance music aficionados.
“Flash Factory is a creative music venue,” added Satsky. “We built a destination for artists whose priority is keeping it real.” Whether you are a techno, rock, punk, or alternative hip hop fan, it’s our mission to produce an environment where everything, but most of all the music, feels right.”
A ticketed music audience can expect a healthy mix of DJ sets and live band acts. Stay tuned for updates as well as opening festivities this fall.
Flash Factory Lounge – reclaimed temple benches form the seating, while stained glass provides the backing to the bar