Paint Company Seeks to Quell Global Inflation Rates

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Not really, but the Argentinean paint and pigment company, Liquid Assets, does make their products out of varying world currency in order to “secure the value” of an artists work. By chemically and mechanically processing bank notes and coins into high-quality acrylic paint sets, they claim that an artist can automatically set the price of their artwork by adding up the value of the paint based on the kind of currency it uses. Apparently, if you use their paint, you hear the cha-ching of cash registers with every brushstroke. The more paint you use, the more your artwork is worth. Liquid Assets does not encourage minimalism.

Here’s how it works: every tube of paint comes with a built in “value-added” measuring guide. If you use American currency based paint, your work will be valued more than if you use, say, Mexcian Peso based paint. When you’re done with your work, add up how much paint you used, figure it into their online system based on where you plan to sell the work, and voila—you have an automated pricing system for your art. It’s meant to take the hassle and guesswork out of pricing art and let artists focus on what’s important: the creative process.

Based in Buenos Aires, Argentina, Liquid assets is expanding its international presence, starting with pop up stores in New York and Los Angeles in late Summer 2010. So they’re is doing pretty well. A company that destroys money makes a profit? Sounds counterintuitive, but it’s legit.

The paint itself is beautiful, rich (pun intended) and creamy. Acrylics that make an impact on any canvas while adding value. The main product lines are Hard Global currency and Soft Global currency. Hard is the important, stable currencies like Euro and Pound Sterling and Yen. Soft is volatile currencies like Brazilian Real, Argentine Peso, Romanian Leu, etc. They ave some more esoteric custom pigments like Stolen euro, Borrowed Pound sterling, and Counterfeit Argentine Peso.

Unfortunately, it’s illegal to deface American currency, but they haven’t run into any legal troubles yet. Honestly, though, the American Mint should be throwing overproduced money at these guys—what’s the value of the penny again?

They also happen to maintain a blog that keeps tabs on news related to the various pigments/currencies.

Don’t you wish they made stuff like this for other professional sets of the starving nature? Like freelancer writers. Words like “natch” would be worth 5 Romanian Leus, words like “impecunious,” 50 Euros, and writing about Reille Hunter would paid in Monopoly money, etc. Life would be pretty.

Liquid Assets Paint & Pigment Co. ™ from Liquid Assets on Vimeo.