Lovers of logos, get excited. Also, lovers of adventurous New York drinking dens, you can get excited, too. Painkiller, that Lower East Side, 70s-inspired tiki bar is approaching their opening date, and they’ve got the highly badass logo to prove it. The owners, Richie Boccato and Giuseppe Gonzalez designed the logo themselves, with the intention of mimicking the New York Hard Core logo Boccato would see everywhere as a youth.
“It’s a symbol that I used to see so much around New York,” says Boccato. “Particularly as I made my way up from my native Brooklyn to the mean streets of Manhattan. Back in those days, the Bowery was an entirely different and exponentially more appealing scene to a young man with delinquent tendencies.”
Boccato came up through the Sasha Petraske cocktail empire (Little Branch, Milk and Honey), and Painkiller is his second venture as an owner, after he and Gonzalez opened the Long Island City saloon Dutch Kills last summer. He says of the logo, “My partner and I sketched out the logo to include a classically inspired tiki mask with the tools of our trade, a swizzle stick and a barspoon.We then gave this concept to Kenny Colvin of Giant Squid Press, and he and his team ran with it.”