Being one of the world’s Top 3 DJs apparently isn’t enough for Tiësto; nor is cranking out smash tracks with the likes of Steve Aoki, Diplo and Kaskade. Because now the Dutchman has expanded his Club Life brand to include clothing. Yes, the line’s called the CLVB LIFE, and it precedes Tiesto’s own same-named Sirius FM radio station, which launches in early 2012. BlackBook got with the crowd-pleaser and asked him to fill us in.
Can you tell us a bit about the CLVB LIFE line?
Sure, the CLVB LIFE line is a selection of high-end men’s and women’s t-shirts designed for and inspired by the world of electronic music. It is the first line to give the EDM world a voice in the fashion world.
What made you come get into gear?
It is something that I’ve wanted to do for a long time, especially after having traveled the world on tour and noticed how important style is to my fans. Also, as someone who follows fashion really closely, I was really keen to get creative in that world as well as music.
Where can folks find the threads?
They are available on clublifeclothing.com and at a number of excellent independent retailers throughout the US and Canada, including Atrium, Blooomingdales, Kitson, Simons and quite a few others. It’s great that the line is available initially in these tastemaker retailers.
Any plans to expand that availability even further?
The reaction from retail has been really good, so if we feel like a new shop approaching us is the kind of place where the line would work, then why not! I’d like the line to be as successful as possible.
Isn’t there also a same-named radio station?
Club Life is brand I’ve created which encapsulates a number of elements, from my radio show and podcast, to my touring brand (this year we the Club Life College Invasion tour went to 18 colleges around the US and ended with me playing to 26k in Los Angeles), compilation series and now the CLVB LIFE clothing range. We’ll be adding more sides to Club Life next year.
What else should we know about Tiesto before you go-go?
Well, I’ve had a busy few weeks with the announcement and launch of the clothing line as well as the news that I’m going to be starting my own radio station on Sirius XM in 2012. On the the music front I’ve had a really busy year. To finish it off I’ve just done a remix of the Mission: Impossible theme tune for the new film. With a new album, a second line for CLVB LIFE clothing and much more, 2012 is already looking like my busiest year ever!
Tiësto will perform his new single at the Mission: Impossible – Ghost Protocol Rio premiere, which you can stream here this Wednesday.