New York Preview: Lilium

I’m excited about the impending opening of Lilium at the W New York – Union Square, and not just because it’s a stone’s throw from BlackBook’s editorial offices. No, it’s because Lilium is the 25th venue to emerge from the Gerber Group, and I’ve never had anything less than a grand time at their other bars, which include, but are not limited to, Stone Rose Lounge (where Patton Oswalt and I sampled gin-based cocktails) and Whiskey Park (where Vinny Guadagnino and I recently tasted winter warmers).

Lilium has a lot going for it. Its location makes it convenient as both an early-evening spot for pre-dinner drinks and a proper late-night destination to add to your downtown bar-hopping repertoire. It was designed by Gulla Jonsdottir, with all kinds of eye-catching flourishes, and will feature nightly DJs spinning good old rock ‘n’ roll. As for the libations, bartenders will ply patrons with classic cocktails and hearty pours of small batch whiskeys. And if it’s true to the DNA of both the Gerber Group and the W, it will achieve that perfect balance of uptown class and downtown cool we’ve come to expect.

Lilium opens on December 12.

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