Monday night’s MTV Staying Alive Foundation party at the Ace Hotel was packed with a trendy crowd, free-flowing cocktails, and a worthwhile cause. Through a unique photography silent auction and a live (and very lively) auction, the Foundation helped raise awareness and funds for young people involved in the education and prevention of HIV/AIDS. Sponsors included The Breslin, Ace Hotel, Tito’s Handmade Vodka, 1947 Beer, and yours truly. With HIV/AIDS rates soaring in the midst of a funding crisis, the need for awareness couldn’t be more topical and exigent.
Funky and fashionable New York sophisticates, cradling cocktails and complimentary caramel corn, placed silent bids for rare photographs of The Beatles
, tickets to see The Roots
perform live, and a getaway in upstate wine country. For the live auction, the offerings were generous and irresistible, as several patrons excitedly scooped up a tour of Yankee stadium, VMA tickets and a walk on the red carpet, and an in-home group dinner prepared by a venerated Rao’s
chef. A performance by The Roots’ Questlove and Black Thought filled the evening with hip-swaying reggae and the quintessential, feel-good accompaniment to a good cause.