As their Russian party empire spreads across America (a new Mari Vanna will open soon in LA), it’s no surprise Ginza Project invades America’s most unapologetic bastion of decadence. Their glamorous NYC karaoke bar Jelsomino has set up shop in the former Areobar space on Miami’s Collins Avenue.
Jelsomino transcends sing-along cheese by planting performers amongst the staff – blurring the experience of contemporary cabaret and the often disconcerting experience of having to listen to your friends try to belt out "Take On Me" after a dozen glasses of bubbly. To emphasize the musical essence, VIP rooms have names like Amy Winehouse and Jim Morrison, and there’s a Champagne Supernova house cocktail.
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