The buzz has been building since autumn about Michael Shah and Matt Levine‘s upcoming Meatpacking District lounge the Rowhouse Inn, which will be opening in the basement of 53 Gansevoort. Not one to let such buzz go to waste, the Sons of Essex and Cocktail Bodega honcho is launching a nearby pop-up nightclub starting this weekend, in a 4,000-square-foot residential loft on the third floor of 61 Gansevoort. The intriguingly named #HOOKxNAIL debuts March 15th with DJs Cougarskin and Jacques Renault, and will happen every Friday and Saturday afterwards for two months.
Levine enthusiastically promises "bean bags, bottle service, disco balls, and a neon house party." And, of course, lots of glamorous people and downtown music types. The space will also operate as an art gallery by day, featuring the work of New York based installation artist Ryan Keeley. Rezzies can only be made at email@example.com.