Come next month, LA’s prettiest people will have a new club to call home: The Beverly. Formerly Guys & Dolls—where a well-publicized violent incident marked the end of that lounge’s reign—it now boasts new owners, new design, and an all-but-assured built-in crowd of early adopters, thanks to the talent in charge.
“Marcel Vigneron will be creating crazy liquid nitrogen concoctions,” said managing partner Darren Dzienciol (pictured at Trousdale), of The Beverly’s still-emerging cocktail program. Though Vigneron won’t be working the bar (he’s apparently too busy with his reality show, Quantum Kitchen) his drinks will be in full effect. Dzienciol, Brent Bolthouse and owner Guy Starkman ruled West Hollywood last year with Trousdale, which is still going strong. Now, the trio are set to capture the same upscale crowd at a location that beats Trousdale’s Sunset spot: The Beverly is planted right near La Cienega’s busy restaurant row.
So what will The Beverly look like? Gone is Guys & Dolls’ gaudy look, according to Dzienciol. “The Beverly has a very New York feel,” he said. “We’ve got 14 gauge steel veneering the fireplace and salvaged windows from the Park Avenue armory circa 1870.” While The Beverly will likely maintain the cozy vibe that initially drew the models & bottles set to Guys & Dolls, expect a more industrial fell at Dzienciol and Starkman’s new venture: exposed Edison light bulbs, cast iron piping, brown distressed leathers, and reclaimed wood, all overseen by Built Inc’s John Sofio (Trousdale, Magnolia).
The Beverly has a private event booked May 12th and will likely debut to the public soon after.