Industry Insiders: Rembrandt Flores, The Main Event

No two days are the same for Rembrandt Flores, and that’s just the way he likes it. As director of celebrity relations and special events at Entertainment Fusion Group in Los Angeles, it’s his job to create unique, high-profile events for celebrities and industry power players, and they’re always the talk of the town.

"You can tell that an event was a success when you are bombarded with tweets/emails/texts from people talking about how dope the party was, or from people who couldn’t get in," he says. "The only thing I care about is seeing the look on a client’s face in the middle of an event – if that client is laughing and surrounded by celebrities and press, I know I’ve done my job." 

Born in Manila, Flores came to the States as a youngster and was brought up in Southern California style, participating in outdoor sports like running and tennis and spending his spare time listening to music and playing video games. Working at a management and talent agency and producing TV segments for E! helped him realize he had a gift for dealing with celebrities and organizing events – skills that came together when he started out with EFG at its inception in 2002. 

"I knew this was something I was good at once celebrities and brands started paying me big money for something I would do for free," he says. He can’t pick a favorite party, but an annual event hosted by Family Guy creator Seth MacFarlane is up there. "It’s epic," he says. "Everyone you want to see or be seen with having the time of their lives." 

Flores claims he loves his job, but if he ever stops having fun, he may just indulge his artistic side. "Perhaps I’ll paint," he says. "My name is Rembrandt after all."

Where are you from, and what kinds of things were you into as a kid? 
I was born in Manila and raised in an enclave called Almaden Valley in South San Jose, then spent my high school years in Los Gatos. As a kid, I was into Michael and Madonna and running, tennis and Atari/Nintendo/Sega.
 
Where do you live now?
I just bought a house off Melrose.  I absolutely love it as I have a backyard that looks like a small piece of Hawaii.
 
How did you start working with celebrities and events at Entertainment Fusion Group?
I started out here at EFG since its inception in 2002.  Before EFG, I was producing segments at E! Entertainment TV and before that I was working at a management and talent agency.  I knew this was something I was good at once celebs and brands started paying me big money for something I would do for free. I am very blessed to wake up every day and still enjoy what I do for a living.
 
What’s an average day like for you, if there is such a thing as an average day?
My days are long and I have yet to have a day that is like the previous.  I get in between 8 and 8:30 a.m. and I am
lucky to get out of here before 8 p.m.  The day is filled with emails, conference calls, walkthroughs, internal meetings, external meetings, business lunches/drinks etc. Then almost every weeknight, I am at an EFG event or an event put on by a friend or associate.  It gets really difficult when you have to attend more than 2 events at night.  I am in my 30s now so I don’t have the stamina of a 21 year old.  This is why I have to disappear on weekends and catch up on sleep. 
 
What are some of the more memorable events you’ve worked?
One of my favorite parties every year is the private bash that Seth MacFarlane does at a private home in Beverly Hills.  It is everyone you want to see or be seen with having the time of their lives.  It is epic.  Another fave moment was doing a party for my buddy Scooter Braun. He had all the heavy hitters there and of course had his friend Usher and Adam Levine perform and his client Justin Bieber perform as well.  It was a party I will never forget.  Oh and he got MC Hammer do a bunch of hits as well.  Needless to say, I was doing the hammer.  I don’t have a favorite celeb but I must say I do love every celeb I have been able to work with.
 
Celebrities can be rather demanding, to say the least. How do you get them to do what you need?
You must do everything with kindness and humility and ultimately treat the celeb as if they are the most important person in the entire world and be willing to do whatever it takes to make them happy.  When a celebrity sees and feels you are going out of your way for them, they are usually much nicer and willing to do things that are not necessarily in their nature.
 
What is the secret to your success? What advice would you give to somebody who is just starting out in the business?
The secret to my success is no secret.  It is hard work, determination and never letting a person, obstacle, anything get in the way of making my dream of this career into a reality. "Believe in yourself" is the one thing I would tell anyone out there who wants a career in this business or any other business out there.
 
What exciting events do you have coming up?
I don’t even know where to begin. In December, we have a bunch of holiday events and January is full of events for the Sundance Film Festival and the Golden Globes.
 
Are you having fun? Believe it or not, I still am.  The day I stop enjoying this is the day I am going to tell you that I have decided to do something completely different.
 
What do you do to relax when you have time off?
I try and go to the gym and play tennis and run around my neighborhood as often as I can.  Believe me, I wish I could do it more often!  One thing I definitely want to do more is sleep.  I love sleep, but she and I are not friends at the moment.
 
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