Industry Insiders: Jessica Meisels, President and CEO of Fingerprint Communications

To stand out in the competitive world of public relations, you can’t play it safe. Jessica Meisels knows this well, which is why her firm, Fingerprint Communications, is able get clients like sbe (which owns nightclubs like Hyde and Katsuya), Muscle Milk, and Virgin America into the hearts and minds of consumers around the world.

“I started Fingerprint 8 ½ years ago and we’ve grown tremendously since then,” she says. “But we’re still a boutique agency, and I’m extremely hands-on with our clients and staff.”  Among the agency’s most notable campaigns is a series of viral videos for Air New Zealand, which feature a puppet named Rico interacting with such stars as Snoop Dogg, David Hasselhoff, and Lindsay Lohan, the latter of whom was under house arrest at the time. 

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