In Stockholm, The Scandic Opens Big

For the opening of the Scandic Grand Central in Stockholm last weekend, the large-scale hotelier brought out the biggest and the best for a black tie gala in Sweden’s capital city. The soiree included a meet and greet in the hotel’s well-equipped acoustic lounge, followed by a dinner in the hotel’s Teaterbrasseriet restaurant, and an intimate performance by Grammy-nominated, Brooklyn-born performer and producer John Forté. Party-goers included frontrunners in art, design, fashion, and music. Guests were were given free rooms for the night, and encouraged to indulge in everything the newly renovated space has to offer, including the photo booth and sweet swag bags. More on how the Swedish ‘downtown’ mafia parties after the jump.

The event attracted the likes of designers Waris Ahluwalia and Johan Lindeberg (who was in town for the opening of his BLK DNM store), Swedish rapper Adam Tensta, Jonas Åkerlund (who directed some of Lady Gaga’s best-known videos), Joel Kinnaman (star of AMC’s The Killing), Andreas Löwenstam (head designer for H&M menswear), Swedish indie film master Fares Fares, photographer Christian Coinbergh, Rebecca Simonsson (“Sweden’s Lady Gaga”), contemporary artist Carsten Höller, and world-renowned DJ Jonas Kleerup. The highbrow crowd celebrated until the bar closed at 2am, and then spread the festivities out to rooms on various floors.


Formal Swedish fashion trends for the evening included bold necklines for women, and non-traditional takes on the tux for men. Waris came decked out in tails and a crisp white oxford, while New York-based architect Claes Appelquist pulled off the über skinny suit look. Tuxes with graphic tees were also a big sell. Swedish style icon Pamela Bellafesta was a show-stopper in a multi-colored RODEBJER frock and YSL booties, and Simonsson turned plenty of heads in a mini vintage all-sequined number.

As it was explained to me, Stockholm is a city of around one million residents, and openings such as this one are few and far between. The Grand Central represents a progressive move for Central Stockholm as a forum for arts and culture, so it was fitting to have John Forté there to entertain the crowd. As the Swedes would say, Skol! to a party well done.

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