At some point during our ongoing crusade for global awareness, hotels figured out that so-called environmentalism was a way to say they cared, in a hang-your-towel-on-the-rack / save-the-universe kinda way (coincidentally also saving the hotel hundreds of dollars on laundry). Green branding became a hospitality standard, and now practically all hotels have some sort of “eco stamp” that’s recognized worldwide. So, how to up the crunchy ante in an ever-competitive market? How about hypo-allergenic rooms?
Hyatt Hotels & Resorts recently unveiled approximately 2,000 hypo-allergenic rooms in the US, Canada, and the Caribbean. Those of us who are sensitive to windows that don’t open and recycled air can now rejoice. Powered by PURE, the Respire by Hyatt rooms are 98 percent allergen free, best for those who have asthma, allergies, and other respiratory conditions. Air is circulated through a medical grade purifier, which removes allergens and irritants from all surfaces and fabrics, and the mattresses and pillows are encased in a protective hypo-allergenic covering as well. Fun times.
Not suffering a dust bunny-induced asthma attack comes at a price: around $25 extra. Think of it as ordering mineral water over tap water at a restaurant. Or, better yet, crystal-infused water over mineral water at a holistic retreat. I personally am reminded of the movie Safe, with Julianne Moore. In a good way, of course.