It’s a known fact that the music industry’s tanking, and the only way for bands to make money these days is by what people like Kurt Cobain used to call “selling out,” meaning, endorsing products for big corporations. But the Seattle scene ended a long time ago, and a guy’s gotta eat. In many ways, the myth of integrity ended — albeit hilariously — when Bob Dylan did a spot for Victoria’s Secret. That said, this short softcore porn film featuring indie hippy darling Devendra Banhart hawking Oliver People’s glasses while bathing, toe-licking, and making out with his current girlfriend, Rebecca Schwartz, is rather disturbing.
According to the press release, the Lisa Eisner-directed film was supposedly “inspired by French New Wave”. Funny, it looks more like it was inspired by late night Cinemax. Here’s to hoping Banhart’s eyewear choice doesn’t subconsciously inspire the next generation of hipsters to sport dad-style flip sunglasses.