Internationally renowned contemporary artist, collector, investor, and financier, Damien Hirst will be auctioning off his own works under the title “Beautiful Inside my Head Forever” at Sotheby’s in London on September 15th and 16th. The highlight of this auction will be his famous formaldehyde installation The Golden Calf, with hooves and horns cast in 18-karat gold. The auction represents an odd move for Hirst, who is bypassing the usual middlemen of dealers and gallery folk, to sell directly to the public himself. Bidding starts at 15.7 million. Do I hear 15.8?