It’s no secret that things change in the blink of an eye in trend obsessed Miami. But a decade after its debut, the W South Beach still finds itself at the epicenter of the scene during everything from Swim Week to Art Basel. At any give time, supermodels, contemporary art stars, glamour hunters, and the media cognoscenti will still be descending on this significantly design driven hotspot hotel.
We checked in during Miami Swim, while the W SoBe was playing host to some of the most anticipated shows of the season, as well as all manner of star power parties, beachside soirees, model-led fitness classes and even a few enlightening wellness conversations. We enjoyed a bit of genuine South Beach living in our Wonderful Studio Suite, where the ocean views were, must say, truly and absolutely wonderful.
Here’s what we loved.
Sitting just across the street from Collins Park (at 22nd and Collins), this gleaming glass beacon lords over South Beach, commanding unobstructed prime oceanfront views, and easy beach access. It’s not just a hotel, but a full-service resort – so outside of our scheduled meetings and parties, we hardly felt the need to leave the premises. But it’s also within walking distance of all the Downtown, all-night nightlife.
The Wonderful Studio Suite, is, we can confirm, exactly that. Feeling more like a lofty studio apartment than a hotel room, it’s got a home-away-from-home vibe, with floor-to-ceiling windows and a stark modern design that make the generous living space, from the wet bar to the sitting areas, feel even bigger.
Generous closets and a sprawling dressing space adjacent to the marble bathroom was great for our quick outfit changes. But after all the parties, we slept like an all grownup baby on the signature Heavenly Bed, topped with comfy Egyptian cotton sheets. When we weren’t out schmoozing, we spent a lot of time on the private glass balcony taking in the life-affirming, panoramic ocean views.
The Beach or The Pool
We soaked in the blazing South Florida sunshine at the lush, outdoor pool area, surrounded by poolside cabanas, and shaded by sweeping palm trees. But the beach is so close it takes little effort to find yourself dipping toes in sand on a pink and white striped chaise lounger…or floating in the cool, turquoise waters of the Atlantic.
A couple of times, we were craving daytime cocktails and a little light lunch fare; and, as happened, the beach and pool areas were fully serviced by the Wet Bar & Grille. So without even leaving our chairs, we were soon drinking rosé sangria and their signature Watermelon Krush cocktails and Skinny Wet Margaritas. When paired with a brick oven pizza and buttered lobster rolls, it was seriously winning.
With its white brick walls, pendant lamps and all around artful atmosphere, we found The Restaurant at W South Beach a cool place to indulge in the daily happy hour of half price oysters and bubbles. But if you tend towards a bit of celeb-spotting/people-watching, the scene at haute Chinese eatery Mr. Chow is one of Miami’s best – as is the specialty Velvet Chicken.
But most nights we could be found prepping for an evening on the town, or grabbing a cultivated nightcap in the W’s signature Living Room Bar. There amongst the furry chairs and zebra pillows, impressive DJ talent could be counted on to rock us well into the morning.