I have a soft spot for Ace hotels. This loving relationship began when I visited the Ace in Portland and stayed in a guestroom that overlooked the historic Powell’s bookstore, the perfect view, in Portland’s case. The amenities in my room included a Gibson guitar, turntables, and comfy sofas upholstered in vintage materials. The room itself was masculine and modern without being pretentious – spacious and simple. The staff was just as hip as the clientele. Ace soon opened a year later in New York in the Flatiron, bringing that whole “downtown” scene above 14th street. Partnering with cult-status brands like Opening Ceremony and Stumptown Coffee, it’s spurred a lifestyle concept that many hotels don’t yet know how to do emulate. In fact, the Ace lobby lounge is just as busy during the day, functioning as a “hang out” space, as the Breslin restaurant is on any given night. So it’s good to know that Ace keeps on truckin’ outside the Big Apple with new ideas and plans. In fact, the Palm Springs location—Ace Hotel & Swim Club—just opened up a spa last week.
Feel Good Spa opened under the full moon weekend with a poolside gathering to the beat of a pagan drum circle and belly dancers. Seriously, could there have been a better launch party? The whole philosophy of the spa is to “bring your physical, emotional, and spiritual being back into a healthy balance.” This can be done with detoxifying massages, facials, muddy body treatments, mani/pedis, or even the 24-hour compact gym. The first spa of the Ace brand is off to a Feel Good start. I think it could use a moon dance every weekend.