21c Museum Hotels Joins MGallery, Three New Properties on the Way

21c Durham


You may have noticed a curious 24-hour installation earlier this month just outside Penn Station, NYC, courtesy of 21c Museum Hotels. Indeed, acclaimed muralist Aaron De La Cruz transformed a glass hotel room in the middle of packed Penn Plaza into a ‘Masterpiece Suite’ to celebrate their joining forces with Accor’s MGallery collection. The hotel groups are set to highlight their mission to “push the boundaries of both the museum and hotel worlds to create a new kind of travel experience.”

The founders of 21c, contemporary art collectors and preservationists Steve Wilson and Laura Lee Brown, opened their first property in Louisville, KY in 2006 – with the goal of being an active part of the revitalization of the city’s downtown. Thirteen years later, they have eight properties, and can be found making the rounds of Art Basel (the one that’s actually in Basel, Switzerland) to fill out their collection with new and emerging art and artists. The brand’s Chief Curator Alice Gray Stites plans on using the pieces in their newest properties, including 21c Chicago opening late 2019, 21c St. Louis in late 2020, and 21c Des Moines in 2021.


21c Masterpiece Suite at Penn Plaza


The partnership with MGallery isn’t surprising. Among their top properties are some of the most unique and chic around the globe: Hotel Molitor Paris, INK Hotel Amsterdam, Queens Hotel Cheltenham in England, Santa Teresa Hotel Rio de Janeiro, Hotel Lindrum Melbourne in Australia, Muse Bangkok Langsuan in Thailand, and Hotel des Arts Saigon in Vietnam. All share a vision and capture the essence of “bespoke design and sensorial mixology.”

The mission remains the same for 21c, of course – engaging guests with immersive and thought provoking art. And two exhibitions we’re particularly looking forward to are: 21c Kansas City is hosting OFF-SPRING: New Generations’, themed around rituals – religious and cultural, institutional and domestic, June 2019 to April 2020; and ‘Refuge’, exploring how, why, and where people need, seek, and create shelter – at 21c Bentonville from October 2019 to September 2020.


21c Oklahoma City 

21c Louisville



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