Wine Brand Quickly Pulls ‘Handmaid’s Tale’ Collab Following Backlash

Share Button

 

If you haven’t been watching Hulu’s The Handmaid’s Tale (now in Season 2), you’re missing out on one of the great shows of of our times. Based on Margaret Atwood’s novel of the same name, it follows a dystopian future in which women are enslaved and forced to bear children. Given the current outlook on women’s rights, it comes across as a cautionary tale.

 

 

It’s not quite the storyline, then, that makes you want to pop open a bottle of wine with friends. Unfortunately, no one told wine brand Lot18, who recently collaborated with MGM to release three wines based on characters from the show. It featured a pinot noir inspired by Offred (Elisabeth Moss), a cabernet sauvignon based on Ofglen (Alexis Bledel), and a Bordeaux blanc based on Serena Joy (Yvonne Strahovski).

The irony that none of the above characters are allowed to drink in the Republic of Gilead was not lost on followers of the show. The unveiling of the new wine collection was quickly met with backlash. Within a day, the bottles were pulled from the site.

Marketing 101.