Chanel’s ‘The Fifth Sense’ Celebrates Empowerment With Surrealist Short ‘JellyWolf’

CHANEL is synonymous with femininity. That’s why the iconic brand has partnered with i-D to celebrate women across the arts with a new platform, The Fifth Sense. A multimedia experience that showcases original content from today’s leading voices, it evaluates the relationship between creativity and fragrance. As part of its mission, the site will spotlight six women from different creative fields, as they analyze the role scent plays in the artistic process.

For their fourth project, Israeli-American filmmaker Alma Har’el delivers a hypnotic short that analyzes the relationship between scent and vision, fantasy and the real world. Inspired by CHANEL Nº5 L’Eau, JellyWolf presents a synaesthetic experience through the lens of a coming-of-age story, using surrealist imagery to explore the different realms of female identity. Starring Kiersey Clemons and Lisa Bonet, the film captures the spiritual nature of scent while also serving as a visual feminist manifesto that embodies the ethos of empowerment. Through i-D’s relationship with CHANEL, The Fifth Sense offers creative women the opportunity for self-acceptance and expression.

“This film is a trippy little love letter to women,” says Har’el. “I wanted to capture a sense of wonder that scent holds and a liberated feminine identity that develops from getting connected to what scares you.”

Learn more about The Fifth Sense, and watch JellyWolf, below:

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