“The Power of She” with Dee Poku and Faith Popcorn

Recently held in NYC, Dee Poku’s fifth annual WIE (Women, Inspiration & Enterprise) Symposium IT TAKES TWO is one of the smartest, aspirational, and relevant events surrounding the topic of female empowerment and leadership – especially in the workplace. Over the last few years, the idea of “feminism” and being a “feminist” has shifted – gaining traction in mainstream media as well as mainstream culture and society. Take Beyonce and Jay Z: two of the most influential people in pop culture.  During their recent “On The Run” tour, B opened up one of her performances with a powerful snippet of Chimamanda Ngozi Adichie’s 2013 TEDx speech projected on the screen — defining feminist as “a person who believes in the social, economic and political equality of the sexes.” Another great advocate of femininity and business is Sara Blakely, Founder of Spanx, who inspired us all when she turned $5,000 into a Billion dollar business, becoming the youngest self-made female billionaire in history. Big brands have also been zeroing in on the subject – with Dove’s “Real Beauty” campaign, Always’s “Like a Girl” campaign, and Pantene’s “Not Sorry” campaign. WIE TALKS HIGHLIGHTS: Opening with “Meditation and Focus” (which I led), to discussions on “The Sharing Economy” (with Diane Brady from Bloomberg, Juliet de Baubigny & Ken Parks from Spotify) to conversations on how we pass down confidence through the “The Ripple Effect” (with Margaret Wheeler Johnson, Zosia Mamet, Dr. Jen Hartstein, Gabrielle Benstein & Jen Bremner from Dove) to “Power Dynamics” (with Alina Cho, John Demsey from The Estée Lauder Companies & Jane Hertzmark Hudis from Estée Lauder) and concluding with “It Takes Two” (with Laura Brown from Harper’s Bazaar, Trudie Styler from Maven Pictures & Celine Rattray from Maven Pictures). It’s no surprise that events centered on topics surrounding female empowerment (like WIE) are growing.  Just recently, marketing maestro Faith Popcorn held “The Future of Female Empowerment” Salon in NYC, which honored Dr. Phumzile Mlambo-Ngguka, the Executive Director of UN Women — an organization at the forefront of global female empowerment. These events are crucial for the future, as they not only help to bring important topics, challenges, and insights to light, but also provide platforms for this generation’s women leaders to inspire and empower the next generation. Donna D’Cruz, Rasa Living, consults businesses and individuals on Spirit, Senses, and Style. She is a DJ/Performer, Designer and leads regular Meditation events at Phoenix House (America’s Oldest Drug and Rehab Center and The Standard Hotel “DIP INTO BLISs” ®.” Rasaliving.com  Follow Donna on FacebookTwitter Spotify and Instagram 

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