CherryPick is the New Rotten Tomatoes from Women’s Perspectives

 

Hollywood has taken its place at the forefront of the national discussion around sexism. With the #MeToo and #TimesUp movements gaining insurmountable traction, women both in front of and behind the camera have come forward with their own experiences of sexual assault in the industry. Meanwhile, Frances McDormand and others have drawn attention to the gender inequality with mentions of inclusion riders.

Joining the fight to curb systemic sexism in Hollywood, a new site gives women’s voices an unexpected platform. Since a recent study found that men make up more than 80% of the critics on Rotten Tomatoes, such bias encouraged filmmaker Miranda Bailey to launch CherryPicks, an online destination for film ratings and reviews by women.

“The name was part of the idea and it was about cherry-picking the female voice out,” Bailey told W. “I’ve read things online from men about how it has to do with virginity and I’m thinking, Oh my God. This is exactly what’s wrong with you f—ing people.”

Bailey hopes to use the site to elevate the voices female filmmakers. In addition to movies, the site will also review television, music, and video games. Criteria will include such factors as trigger warnings, objectification of women, cast/crew inclusivity, and whether the film passes the Bechdel Test.

CherryPicks launches this fall, ahead of awards season.

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