Image by Phil Pointer
Today Absolut® Vodka launches The Open Mic Project with pop star and fashion icon Rita Ora – and the timing couldn’t be more poignant. The collaborative campaign encourages fearless fans, friends and followers to Create a Better Tomorrow, Tonight by providing a platform for submitting personal stories (October 11 through December 1) of acceptance, which will be housed within a community at TheOpenMicProject.com.
Ora will take inspiration from the stories to write a brand new song, as a step towards creating an environment in which all people feel valued and respected. The result will debut at the 60th Annual GRAMMY Awards in New York City, in conjunction with Absolut’s exclusive spirits sponsorship.
“As a refugee, I know firsthand how isolating it can feel to be misrepresented in the face of adversity,” says Ora. “I’m excited to join Absolut with The Open Mic Project because we’re using music as a way to bring people together. From sharing my own story to spotlighting others, we’re bringing the issue of acceptance to a global stage and changing today’s current chat to be more inclusive.”
“At Absolut, we believe that tomorrow’s change is a result of today’s action,” adds Nick Guastaferro of Absolut, Pernod Ricard USA. “And action starts when voices unite.”
For more information on The Open Mic Project, and to join the conversation, visit TheOpenMicProject.com and follow along on social using #RefreshTheTalk.
Absolut’s Signature Grammy Awards Cocktail
The Absolut Limelight
o 2 parts Absolut Lime
o 2 parts soda
o 2 parts ginger ale
o ½ part fresh lime
Build in a highball over ice. Garnish with lime stirrer skewered with accordion cucumber.