Sets the standard for living the Soho dolce vita. Seventy-five high-ceilinged mini-lofts feature FACE Stockholm products, exquisite linens, and a Dean & Deluca minibar. Quietly elegant style, wood and leather, with a bamboo courtyard for the interior rooms. Historic Romanesque-revival shell. Room service from Mercer Kitchen available 24/7 – tiny cocktail bar still draws cute crowd. Just steps from Prada and Marc Jacobs. As such, the celeb scene in the lobby is almost always frighteningly A-List.