Christian Siriano

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Tough to describe Project Runway’s most successful alum without dropping an F-bomb, so this will be quick: Siriano’s Soho flagship is fierce. Whew! Now let’s discuss drama. Decked out with orchids and a zebra rug, roomy jet-black boudoir houses dramatic eveningwear, python clutches, and shoes from Siriano’s Payless collab. Also pushes lesser-known sportswear pieces, plus super-stylish collection of jewels and home goods.