SINCE HER 300-PAGE IPHONE BILL WENT VIRAL, SHE’S TACKLED EVERY ASPECT OF TECH VLOGGING, ALL WHILE LOOKING FLAWLESS.
In the fall of 2011, Justine Ezarik traveled to Norway to take part in an event hosted by the Web browser Opera. While there, she thought it would be fun to meet a few of her international fans and decided to organize an impromptu get-together. “I tweeted about having a meet-up, and I thought if 20 people showed up that would be really cool,” she says. What she didn’t anticipate were the hundreds of screaming fans who would heed her call and come running — literally — to meet their Web idol, blocking traffic and shutting down streets in the process. “Until that moment I didn’t realize how global it is,” she says. Since then, Ezarik, who is more commonly known online as iJustine, has leveraged her international appeal, growing her audience to nearly 4 million YouTube subscribers across five channels.
What’s one motto you live by?
“Just do it” …a little something I’ve borrowed from Nike 🙂
What’s your most prized possession?
An autographed Nintendo 3DS by Shigeru Miyamoto.
What career accomplishment are you proudest of?
As soon as my book is out [Ed. note: Justine’s memoir, I, Justine: An Analog Memoir, hit shelves on 6/2], that will be on the top of the list for sure! Currently: climbing a glacier.
What’s the first thing people notice about you?
I would hope that it’s a good conversation! I love meeting new people and learning about some of their fun stories. I also usually get asked about what camera I’m using since a lot of times I’ll be out and about filming or covering various events.
What was your favorite defunct social media platforms?
One of my favorites was DailyBooth — it was sort of a daily random photo sharing site that allowed you to reply back to peoples photos with your own photos. It was so much fun!
What do you do when your internet goes down?
Usually you’ll find me on the phone crying to the cable company until the issue is resolved. Or I’ll just use that as a nice excuse to not do any work — take a walk, or a nap and hope it returns soon!
What’s your favorite internet meme?
I started one a long time ago that I just remembered; it’s called #whaleface — every Wednesday we used to take really unflattering downward angle selfies with a weird wild small smirk that would sorta look like a whale.
If you had to describe yourself in one emoji, what would it be?
Oh, definitely the crying laughing emoji. That’s basically me every single day.
What’s your most squee moment?
Actually this happened pretty recently while on my book tour at BookCon. I was taking photos and signing copies of my book and I turned around to see R.L. Stine signing books right next to me!! I was so excited, and he was kind enough to take a photo with me as well. I grew up reading all of his books so it was really surreal.
Tell us a little about your memoir: How did it come to fruition? What was the hardest part to write? Did you have fun?
It has a lot of fun behind the scenes stories from things I’ve never shared online. It also follows the rise of social media into the mainstream and how I’ve used it to create an audience. That was never something I had intended to do, but I just found it so fun and fascinating how these platforms give us such immediate access to the world. A lot of the success I’ve found comes from truly just being passionate about connecting with people.
The hardest part of writing for me was really trying to get a sense of the audience I was writing for. I wanted this to be something that anyone could pick up and relate to, but also make sure there were enough engaging stories for people who have been following me for the past 10 years online to enjoy.
What do you hope people take away from your memoir?
I hope that people will finish I, Justine and feel inspired with their journey in life. This is only one small part of mine, and I’m excited to see how each reader will be able to relate some part of my story in their own.
What’s coming up next for you that you’re excited about?
After the book tour, we’ll be working on a movie! We’ll have more details about that soon but look for it to be released around Halloween. Of course I’ll always be creating tons of content on my YouTube channels and tweeting about coffee in the meantime.
Finally, what do you want to be remembered for?
Ah yeah, Justine. She was very nice.