Pop-up venues are all the rage these days since it’s rare to remain “cool” past six months, but this weekend Brisk opened the first pop-up bodega in NYC. Brisk and Eminem’s Shady Records label took over a warehouse space on Bleecker Street, converting it into a casual, chill out spot complete with snacks, beverages, and stickered walls (but no bulletproof glass). Inside, there was a museum-style display documenting ten years of Shady Records, and after museum hours Yelawolf and Slaughterhouse celebrated with a private performance.
Along the back wall of the makeshift venue was a neat spread of memorabilia—more than a few from Eminem’s popular music videos—that Shady aficionados would be able to identify instantly. Magazine covers, album plaques, and photos detailed the legacy of Shady Records artists such as 50 Cent and D12, but our favorite finds both happened to be from “The Real Slim Shady” video.
1. Eminem’s superhero outfit.
2. The milk carton plastered with Dre’s face. (For reference: “And Dr. Dre said…Nothing, you idiots, Dr. Dre’s dead. He’s locked in the basement…”)
The pop-up museum closed to the public around 5pm, but doors reopened later that night for a private show headlined by Yelawolf (who will drop his debut album Radioactive on Shady Records in October) and the rap quartet Slaughterhouse.
Yela, dressed in a button down and a beanie, opened the show with “Good to Go” from his popular Trunk Muzik mixtape. His 45-minute set also included “Pop the Trunk” and his new single “Hard White (Up in the Club)” featuring Lil Jon, but by the time he made it to the last song, he’d lost his shirt, giving the crowd a close look at his ink work (no complaints).
(courtesy of RapRadar)
Royce Da 5’ 9’’ (half of the duo Bad Meets Evil with Eminem) was the next Shady artist to hop onstage, where he was eventually joined by his Slaughterhouse groupmates Crooked I, Joell Ortiz and Joe Budden. Together, they performed some of their popular tracks including “Sound Off,” “The One” and “Microphone.