Back in February, the French nightclub kingpin André Saraiva opened an outpost of his Parisian hotspot Le Baron in Manhattan’s Chinatown. Predictably, celebrity revelers showed up in droves to populate the club and no less than New York’s own after-dark impresario Serge Becker told the New York Times that Le Baron had his stamp of approval, saying, “You just can’t buy your way into the place. It’s about if you’re cool or not.”
As of today, it’s more about whether or not you’re friends with Le Baron on Facebook.
The nightclub, in conjunction with Absolut vodka, has launched the Encore! Live Series, which brings live music to the club and then broadcasts the performances via the series’ YouTube Channel and Facebook page.
The first performance in the series was released today and features the song stylings of New York’s own hip-hop hunk du jour, Theophilus London, who just so happened to have performed last night at a sold-out album release party for Santigold.
Check out the video below and stay tuned for upcoming performances—it’s a hell of a lot easier than making it past the club’s velvet ropes.