The High 5 Collective: Making Music Videos So Musicians Don’t Have To

This week in Online Discoveries—you know, that show we just made up—we’re featuring a video, art, and video-art collective called High 5. As is often the case, we first discovered High 5’s work on a friend’s Facebook page, and they have yet to receive the blog hyperbole we think they’re worthy of. What they do is fairly simple: They make professional-looking music videos for songs that inspire them. So far, those songs happen to be from of-the-moment acts like Frank Ocean and the Weeknd, but if that helps get these dudes some attention, more power to them.

Below is a sampling of their work. (For more, head to their Tumblr). It’s a video for “The Morning” by mysterious R&B revisionist and Drake BFF the Weeknd, and it could easily pass as official. It features four ladies—including one hell of a Brooklyn Decker lookalike—who find themselves ambling through a desert after a night out clubbing. Messages about the corrupting power of fame, money, drugs, and sex can also be found, and so on and so forth. Like any good music video should, it resonates with the song, so high five, guys. We can’t wait to see what you do next.

The Weeknd – The Morning (music video) from High5Collective on Vimeo.

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