The next trend in eyewear appears to be singer-songwriter branded shades. Case in point? Oakley has tapped songstress Kate Voegele to wear a new model of sunglasses for the brand this year. The integrated marketing runs deep between Voegele and Oakley. “We’ll be giving away a pair of Oakley sunglasses every night at the shows,” she wrote recently on her blog. Voegele’s fall tour supporting Natasha Bedingfield comes to New York City tomorrow night at Irving Plaza.
The Oakley partnership extends not only to the glasses, which feature the singer’s bright drawings on the inside of the frames (she paints in her spare time and did the artwork on her latest CD cover), but Voegele has also appeared at Oakley events recently in Los Angeles, just north of where the One Tree Hill actress currently lives.
Oakley has supported Voegele’s touring efforts since 2009, and she is one of the faces of the company’s “Perform Beautifully” campaign. Her “Signature Series Oakley Beckon” shades arrive in stores this September.
Of course, Voegele isn’t the only singer songwriter in the eyewear field. Everyone’s favorite old-school songstress, Lisa Loeb, has turned her signature cat-eye glasses into a side business. Last month, the “Stay” singer launched a new series of glasses with Classique Eyewear that includes streamlined pieces in black and tortoiseshell, as well as embellished options punctuated with rhinestones and etchings.