You’ve probably already seen the news that Snoop Dogg has publicly announced his transition into the reggae singer and partaker of traditional Jamaican rituals, now with the more symbolically apt name of Snoop Lion. You have already probably had more than your fair share of geeky friends speculate over whether or not Snoop Mountain Lion will be next. You maybe possibly groaned about any or all of these things.
Luckily, there is a handy documentary premiering September 7th at the Toronto Film Festival that provides some perhaps needed context on Snoop Lion’s animalistic switcheroo (and no, it has nothing to do with the Animorphs #rememberthe90s). Reincarnated, produced by Snoop’s own Snoopadelic Films in partnership with VICE Films, traces Snoop’s journey from canine to feline as he goes to Jamaica, gets religion and makes an album with Diplo. The film finds the emcee having traveled creatively and emotionally quite a ways from Tha Doggumentary in some respects, but in interviews, he seems the same Snoop he’s always been—dreads, lots of smoke surrounding the scene, the same onstage charisma. He tells the camera his career has been in stages, and he’s moved on to the next, to make an album away from the themes that made him famous and to do an album with no rapping. "I didn’t just want to come here and say I made a record in Jamaica and grew some dreadlocks," he says. "Rastafari brought me here." Whether or not the new Snoop is a permanent shift, the documentary still looks like a good time. Check the trailer below.
You can also listen to Snoop’s first reggae single, "La La La," below: