Just a little over a year ago, rap pioneers Public Enemy announced they would use Dutch website Sellaband.com to raise a staggering $250,000 to fund their new album. Somewhere in between, that figure was downgraded to a relatively scant $75,000, and late last week, they hit the lowered mark. In a statement on the group’s fundraising page, Public Enemy wrote, “It has been a long and winding road. We’ve had explosive starts, media attention, corporate troubles, media criticism, recalculations and finally resurgence. When its all said and done, the bottom line is that we never lost faith in ourselves, our fams and the future of fan funding as a model.”
Sellaband incentivizes donors of varying levels, much like Kickstarter and similar fundraising websites. Although no “believers” in the Public Enemy campaign took their love to the “PE Number One” level of a $10,000 buy in, 10 of them did commit to the $1,000 “Terrordome” Level, meaning, amongst other things, they get unlimited-use backstage passes for the next three years. In case you’re not a math major, that breaks down to a slightly less ridiculous $333.33 a year.
Originally slated for a 2010 release, PE’s 13th (!!!) album will presumably come to fruition next year, following the group’s current series of European dates. Here’s hoping some of those 10 big spenders are spread across Germany, France, Belgium, Switzerland, Itlay and the Netherlands.