For all the incidents which made him notorious before his rap career took off, Snoop Lion seems like he’s pretty good with kids. His short-lived up-close-with-the-family show Father Hood showed him as your typical goofy reality TV dad, and he sponsors a youth football league for inner-city youth. So it was only a matter of time before he made a Halloween music video with a bunch of kids running around in animal costumes, and have Eli Roth (fresh off the Goretorium!) direct it.
Before the music begins in the clip for the Major Lazer-produced reggae jam "La La La," Snoop Lion is chatting with some of his kid collaborators, dressed as birds and bugs and lions and tigers. They ask him all kinds of questions, including why he changed his name and if he knows Jennifer Lopez. The video mostly consists of Snoop—at first donning his tricolor beanie before going into a coffin and emerging with a cane and a giant lion spirit hood—singing about very traditional reggae themes while the kids dance around, cute cartoon turtles stumble by and occasionally the animations get a little NSFW.If Sesame Street featured short-shorts-wearing backup dancers, not-so-subtle references of death and claymation anthropomorphic fruits smoking weed, then it would look something like this. Watch.