June 28 will be a big day for Big Sean. The Detroit rapper will drop his debut album, Finally Famous, on Kanye West’s G.O.O.D. Music label, five years after freestyling for the Louis Vuitton Don outside of a local radio station. In the weeks leading up leading to his album’s release, Big Sean has hosted a teary-eyed listening session in NYC, released some new songs (and had a few leaked), and been featured on a new Kelly Rowland track. Today, he released the video for his single “I Do It.”
“I Do It” is the second official single from Finally Famous and the video, just like the song, is a pretty accurate summation of Big Sean’s aesthetic. Clothes, jewelry, girls and a general life of leisure feature heavily in his world. Check out his signature diamond encrusted “Pow” necklaces. They never get old.
“I Do It” was also featured in a recent Adidas ad starring Chicago Bulls MVP Derrick Rose.