Beirut, the baroque-pop outfit of Zach Condon and company, released their third studio album, The Rip Tide, nearly a year ago. Today, the band released a music video for the title track, but it was worth the yearlong wait.
At first, it seems like the run-of-the-mill depiction of a sailboat adrift at sea, with a bevy of seagulls bringing up the rear. But then, the 2:46 mark hits, the imagination of director Houmam Abdallah (in his music video directorial debut) kicks in and the scenery changes to a stunning display of ink, color and texture, a ship alongside a technicolor sky and a beautiful sight. It’s like a postcard, in music video form.
As Beirut’s Zach Condon says of the video:
"I always felt that "The Rip Tide" wasn’t fully able to project its own ambitions in song form.. no matter how it was performed or recorded, it felt contained by sound alone… I wanted more, as I often do with my music, and this is not a bad thing. Growing to accept a song’s limits is part of the process of creating and loving them. Which was why I was so excited to see what Houmam had dug into when he picked "The Rip Tide" out of all others for a video. The concept fit, and the product brought the song somewhere that I had only been able to describe to myself, now available for others to see and feel it much more as I had in the process of writing it."
Have a look at the video to see what he means.