Industry Insiders: Alan Philips & Josh Shames of Sky Group

Alan Philips and Josh Shames are founders of SKY Group and Deluxe Experience. Their clients include One Group (STK), Gerber Group (Whiskey Bar), Morgans Hotel Group (Hudson, Royalton, The Shore Club), Borgata Hotel, Brier Group (Highbar) … the list goes on.

What are your favorite places in the world? Alan Philips: Sushi of Gari. They have the freshest fish, simply and creatively prepared, in understated surroundings. I don’t think that there is anywhere you can experience something as delicious and unexpected as the salmon tomato onion sushi. Bagatelle has incredible energy and music, very New York. I recently had the pleasure of staying and experiencing the newest Morgans Hotel in Miami, Mondrian Miami. Marcel Wanders has designed a spectacular hotel that captures the surprise and whimsy that you first felt when entering the Delano 20 years ago. Josh Shames: The Box is an amazing New York experience, and I’ve never felt the energy from a nightclub that I have felt at Palladium in Acapulco, Mexico. 2000-plus people, with floor-to-ceiling glass walls over looking the Acapulco bay. As for restaurants, the China Club in Hong Kong or Il Latini in Florence, Italy, are the two of my favorite dining experiences. If I had a last meal, then it would be Don Pepe’s in Ozone Park.

Who do you admire in your industry? AP: Ian Schrager has continued to innovate for decades and maintain an individual point of view. The amount of time, energy, and commitment to your vision it takes to do what he has done is incredible. Imagine having Studio 54, Morgans Hotel Group, Palladium, Gramercy Park, and now this partnership with Marriot on your resume. Nobu Matsuhisa — he did not just create a restaurant, he created a whole other cuisine. Then he opened tons of locations that never sacrifice the quality of product. And just when you thought he was done, he kept creating new and intoxicating dishes that never cease to amaze. JS: Its cliché, but you have to mention Steve Rubell and Ian Schrager as they changed New York nightlife and the hospitality industry forever. No matter what has been done since, it has all been an extension of what they accomplished years before.

What are some positive trends that you’ve seen recently in your industry? AP: I like that people have been offering more inclusive experiences. Jamie Mulholland and his team did it this year at Surf Lodge. The vision and customer experience is all-encompassing from beginning to end. The restaurant, the bar, the hotel — it all goes together and is fabulous. I believe that customers want more for their hospitality dollar, and in this economic environment, they won’t mind spending money, but the quality and excitement better be there. I don’t think there will be tolerance for products that are sub-par. Additionally, I am excited about things moving away from bottle service. I like table minimums, and I believe that this will force operators to be more creative. Great ideas come out of necessity. JS: For a while, people thought that if they opened a nightclub or lounge and put a door person outside behind ropes, their place would be filled and generate revenue. I believe people have wised up since then. Operators, owners, and investors are starting to be more creative with their venues and concepts than they were five years ago

What is something that people might not know about you? AP: I love to cook. When the family gets together, my job is to cook. JS: I am left-handed and I go to every Broadway show.

What are your staples? AP: Books are Wolf of Wall Street, Good to Great, and Outliers. Artist is Da Vinci. City is New York to live and Miami to visit. JS: Destinations are Florence, Italy, and Aruba to relax. Politicians are Theodore Roosevelt and Abraham Lincoln.

What are you doing tonight? AP: Going to Nobu 57; I’ve been obsessed with Dover sole tempura since I got back from Miami. Then Ella to hear Brooklyn Dawn spin. JS: I never make plans that far in advance.

What is your guiltiest pleasure? AP: DVR. My girlfriend and I watch way too many shows. Lost, Sopranos, 24, Big Love, Californication, Gossip Girl, Weeds, Brothers and Sisters. Okay, this is getting embarrassing. JS: My Blackberry.

Drink of choice? AP: Patron Silver on the rocks with two limes. JS: Iced coffee in the mornings, diet raspberry Snapple during the day, and anything with ice in it at night.

Person you’re dying to party with? AP: My mom. JS: Myself. I’m always so concerned with everyone else’s experience, I forget what its like to have a good time.

What’s next in ’09? We’re developing a new web-based project called Deluxe Experiences that will launch in early 2009. I have been working on it for a year, and we are really looking forward to seeing it come to life. We are also managing an artist Brooklyn Dawn — she is a super-talented female DJ whose energy, skills, and sound are something totally different in the downtown scene. Everything she does is so genuine and exciting. Also, began a new area of our business focused on servicing our lifestyle clients and synergizing them with our hospitality clients. 2009 is going to be a very interesting year in the hospitality business, as people are definitely going to have to find new ways to make money.

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