We’ve been waiting eagerly for a glimpse of W’s new property in Paris, which was announced in April of this year, and looks like it will arrive just in time for Valentine’s Day. It’s the first property in France for the company.
In advance of the February opening, Hotels Magazine got to take a look inside the property, which is located across the street from the Opéra Garnier. The 91 guestrooms were designed jointly by W’s Global Brand Design staff and the Rockwell Group Europe, led by Diego Gronda. You may remember the Rockwell Group’s work from hotels like the Cosmopolitan Las Vegas and the Trump Soho, as well as the Aloft group of hotels. So you can expect a similarly young, lively vibe, housed inside the elegant 1870s-era building. The historic architectural features, like ornamental columns, fireplaces, and vaulted ceilings, are contrasted with the main design feature, the backlit digital undulating wall that wraps the central core of the building and weaves through the public and private spaces. The wall will be set at various tempos to create different moods to match the season, event, time of day, and location within the hotel.
In another high-tech addition, the hotel will have its own digital magazine called The Switch, which kicks off with an interview with fashion designer Yazbukey, and has other insider event coverage, tips, playlists and more.