Art Star Jeff Koons New H&M Bag Lands On Fifth Avenue

Jeff Koons and Julio Santo Domingo

When I first heard Jeff Koons was collaborating with retailer H&M I wasn’t really sure what to expect. Maybe some mylar-effect puffer jackets? A lobster print puffer jacket? A mylar/lobster print puffer jacket? Actually, Koons collaborated with H&M on a leather handbag printed with a photo of his famous balloon dog sculpture. The real sculpture will cost you over $50 million, but the bag costs just under $50. A real steal, and also a great solution for someone like me that can’t fit all my giant balloon dog sculptures in my tiny apartment. 

The launch party last night was held at H&M’s new 5th Avenue flagship. The crowd of guests included movie stars like Olivia Wilde and Ashley Benson along with art stars like Tim Barber and Jeanette Hayes. I tried to get a quote from Koons and Ashley, but when the time came I was quickly elbowed past by fashion writers more eager than myself, and suddenly not fast enough to reach them before fans bombarded them with requests for selfies. I gave up on the press pit and headed into the party a little disappointed that I didn’t get to ask Koons why he wasn’t carrying his own Koons bag like all the popular girls. I saw people buying as many as five of the purses, presumably to put the extras on eBay when they inevitably sell out, like H&M’s collabs in the past.

Beyond the chaos of the red carpet was a fun party with tiny fish tacos, a performance from teen cutie Birdy, some tipsy shopping, and crowding around Koons. While Koons sculptures have reflective surfaces that often make for a good #ARTSELFIE, the store’s mirrors provided for a new kind of #KOONSSELFIE in which the photographer/subject can now wear the Koons.

H&M x JEFF KOONS 5th Ave Flagship Event
Birdy

H&M x JEFF KOONS 5th Ave Flagship Event
Jeff Dorsman, Eric Zindorf

H&M x JEFF KOONS 5th Ave Flagship Event
Johannes Huebl

H&M x JEFF KOONS 5th Ave Flagship Event
Timo Weiland

H&M x JEFF KOONS 5th Ave Flagship Event
Olivia Wilde

H&M x JEFF KOONS 5th Ave Flagship Event
Lorenzo Martone

H&M x JEFF KOONS 5th Ave Flagship Event
Perez Hilton

H&M x JEFF KOONS 5th Ave Flagship Event
Nicky Hilton

H&M x JEFF KOONS 5th Ave Flagship Event
Cleo Wade, Margot

H&M x JEFF KOONS 5th Ave Flagship Event
June Ambrose

H&M x JEFF KOONS 5th Ave Flagship Event
Jeff Koons, Julio Santo Domingo

H&M x JEFF KOONS 5th Ave Flagship Event
Katie Schmidt, Marybeth Schmidt

H&M x JEFF KOONS 5th Ave Flagship Event
Donna D’Cruz

H&M x JEFF KOONS 5th Ave Flagship Event
Alek Wek

H&M x JEFF KOONS 5th Ave Flagship Event
Ryan McGinness

All photos courtesy of BFA/H&M

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