I’m in Washington D.C. on a business trip, filing this from a suburban home with a strange pooch on my lap. As I type, I find myself terrified by the cacophony of crickets, frogs, and other unfamiliar creatures of the night. The environment is foreign to me but I would think even more so for the brothers Koch, who spent their summer in St. Tropez, Cannes, and the Hamptons. This Saturday, Derek and Daniel Koch will unveil their latest brunchclub extravaganza, Day & Night at Ajna Bar (formerly Buddha Bar).
Awhile back I knighted these two sirs as the next big thing in nightlife, and they have done nothing to prove me wrong. From where I sit and type, they almost single-handedly brought nightlife into the day and changed the way many of our major players write their business plans. I chatted with them about their world.
Tell me about this new party… Daniel Koch: The opening party will take place at 12:00PM on Saturday featuring music by international house DJ David Berrie and French-American cuisine by executive chef Seth Levine of Georgica Restaurant. After a very successful summer we’re ready to introduce innovative ideas not previously seen in New York. We introduced New York to the “brunchclub” concept four years ago. A new theme will be introduced each week and instead of simply bringing Vegas to New York, we remain committed to keeping the environment classy, elegant, and sexy. Every Saturday, clients are transported from New York to St. Tropez for an experience that can only be had at Day & Night.
What do European summers do for you, to keep you on top? Derek Koch: In order to cement our place as the leaders of the pack, we spent this past summer in the South of France to develop a full picture of what is missing in New York and what needs to be introduced this season. The amount of knowledge we left with is endless and will allow us to consistently exceed the expectations of their loyal client base who continues to come back each week. We think of ourselves as the leaders so we make the rules.
Are you developing seconds to help you expand the brand and service your crowd? Daniel: We rely on a team of industry leaders and nightlife veterans to implement and improve upon the concept. This year’s venue (Ajna Bar in the old Buddha Bar space) is massive and will allow us to spread our wings and live up to our full potential.
Are you excited? Derek: The possibilities are endless this season. We always try to be on the cutting edge and make Day & Night the only place to be each Saturday.
Photo via Guest of a Guest