Like a breath of sweetly poisoned air, the first trailer for the much-anticipated Disney flick Oz the Great and Powerful was screened before a full house at San Diego Comic-Con International this morning. Director Sam Raimi (of Evil Dead fame and the first Spider-Man trilogy) used his CGI magic in the trailer, which features James Franco as a power-hungry Oz, Mila Kunis as the Wicked Witch of the West, Rachael Weisz as the one in the East, and Michelle Williams as Glenda the Good.
The movie is set before Dorothy ever ruby-shoe steps onto the scene—a bit like Wicked, only without the singing, the bright green makeup, or Kristin Chenoweth. (Phew!)
The trailer opens to a monochrome scene of an old-fashioned circus, with Oz as the magician. “Kansas is full of good men,” Oz says with disdain. “I don’t want to be a good man. I want to be a great one." He is then whisked away in his balloon to Oz, where we are assaulted with a brilliant panorama of the mystical land. The creatures and foliage used in the trailer are vaguely reminiscent of those seen in Tim Burton’s Alice in Wonderland, which isn’t a far stretch considering it’s produced by the same person.
Watch the full trailer below: