It seems that Milla Jovovich is not just a bad ass in movies like Resident Evil, but in life. The actress who stars in The Three Musketeers 3D, out this weekend and directed by her husband Paul W.S. Anderson, is smacking down Summit’s marketing campaign on Twitter, the new #1 place for disgruntled employees to air their grievances against their bosses. Summit instead of controlling the issue by ignoring it entirely, is firing back. Public beat down!
Milla asked her followers: “Are ‘summit’ promoting it as a family adventure movie? Or are they resting on their laurels from ‘twilight’ n making no effort? Let me know!” This was followed by: “I think ‘summit’ hve swept ’3 Musketeers’, a grt family adventure film, under the rug in the US. Shame on them. SHAME ON YOU ‘SUMMIT’.
She even managed to get in an undercut at Twilight!
An executive from Summit told Deadline that since Milla is up in Canada shooting her next film she probably just didn’t catch any of the promotion.
Well placed undercut of Canada!
Summit would clearly like to teach her some manners, saying:
“Wouldn’t you think she would call us first about this? It’s frustrating. it’s not the right way to behave. If she has a problem then come to the studio and talk about it.”
She could have done that, but she’s getting a lot more PR starting a fight. But will it actually get more people to see a story they’ve already seen in one form or another at least a dozen times, over the scare-the-shit out of you Paranormal 3?